Pengaruh Kualitas Pelayanan,Lokasi dan Promosi terhadap Kepuasan Pelanggan
Keywords:
service quality; location; promoti; consumer satisfaction.
Abstract
This study aims to analyze the effect of service quality, location and promotion on customer satisfaction simultaneously or partially at Hotel Royal Kuningan Jakarta. In this study, data were collected by purposive sampling technique and obtained the number of respondents as many as 150 people. The analysis technique used in this research is multiple linear regression with SPSS software. The results showed that there was a significant effect of service quality, location and promotion partially and simultaneously on customer satisfaction at Hotel Royal Kuningan Jakarta.
