Human Capital Development

Pengaruh Promosi, Kualitas Pelayana dan Harga Terhadap Kepuasan Pelanggan Untuk Meningkatkan Loyalitas Pelanggan Traveloka di Jakarta

Ester Rotua, Suronono Suronono — Fri, 22 Dec 2023 00:00:00 +0000

Metode analisis data yang menggunakan bantuan Smart PLS 3.2.9. Penelitian menggunakan metode kuantitatif primer Metode-Cross-sectional survei dengan menggunakan data populasi dan sampel 100 pelanggan yang telah membeli produk melalui Traveloka di Jakarta. Pemilihan responden dilakukan dengan teknik kuantitatif dan deskriptif. Hasil menunjukkan adanya pengaruh positif dan signifikan antara promosi dengan kepuasan pelanggan dengan nilai t-statistic 2,483 ,adanya pengaruh tidak signifikan antara kualitas pelayana dengan kepuasan pelanggan dengan nilai t-statistic 1,239 , dari nilai harga mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai t-statistic 2,182 dan kepuasan pelanggan berpengaruh positif dan signifikan terhadapa loyalitas pelanggan yang mempunyai nilai t-statistic 13,593 . Hasil koefisien 43% pada kepuasan pelanggan dan 49% pada loyalitas pelanggan dan dengan nilai mode 70% .

Pegaruh Social Media Customer Engagement, Citra Merek, dan Lokasi Terhadap Keputusan Berkunjung Ke Roja by Moja Museum Jakarta

Aurellia Hernaldi, Sinthon Siahaan — Fri, 22 Dec 2023 00:00:00 +0000

Tingkat perkembangan wisata cukup beragam, pengolahan sumber apapun bisa dimanfaatkan. Seperti hal nya diera serba media sosial, tidak luput dari keindahan postingan berupa foto maupun video. Penelitian ini bertujuan untuk menganalisis seberapa pengaruh social media customer engagement, citra merek, dan lokasi terhadap keputusan berkunjung. Populasi dalam penelitian ini terkumpul 100 responden dari pengunjung Roja by Moja Museum Jakarta. Melalui kuesioner online secara teknik sampling. Pengujian hipotesis tersebut dengan pendekatan PLS-SEM (Partial Least Squares- Structural Equation Modeling) dengan software SmartPLS 3. Dari hasil penelitian membuktikan adanya hubungan signifikan positif dari social media customer engagement dan citra merek terhdap keputusan berkunjung. Sedangakan hasil penelitian lokasi terhadap keputusan berkunjung membuktikan tidak adanya hubungan signifikan positif.

PENGARUH CITRA MEREK, PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN MITRA KIOS UNGGAS PONDOK KOPI

Jeremia Van Der Saar Siallagan, Jamaludin Khalid — Fri, 22 Dec 2023 00:00:00 +0000

This research aims to determine the influence of brand image, promotion and price perception on customer satisfaction. The population used in the research were business owners who were partners at PT. Poultry Kiosk Partner at Kios Poultry. By using purposive sampling it was determined that the sample size was 100 work partners with the criteria of having collaborated with PT. Poultry Kiosk Partner for more than 1 month. Data collection was carried out through questionnaires to the 100 partners. Linear regression analysis techniques were carried out to determine the correlation between the variables used. The results of the partial t test show that promotions and price perceptions have an effect on customer satisfaction. Meanwhile, the simultaneous F test shows that brand image, promotion and price perception simultaneously influence customer satisfaction with a large influence of 40.1%.

PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI WAROENG STEAK & SHAKE JATIWARINGIN

Reynaldi Andryan, Darwin Raja Unggul Saragih — Fri, 22 Dec 2023 00:00:00 +0000

This study aims to examine the effect of price perception, service quality, and location on purchasing decisions at Waroeng Steak and Shake Jatiwaringin. The research sample consisted of 100 respondents who were active customers of the restaurant. Data collected through questionnaires and analyzed with SPSS using multiple linear regression analysis method. The results of the study show that perceived price, service quality, and location significantly influence purchasing decisions at Waroeng Steak and Shake Jatiwaringin. Service quality also has a significant positive influence on consumer purchasing decisions.

Kualitas Produk, Kualitas Pelayanan Dan Citra Merek Terhadap Kepuasan Pelanggan Di Subway Mall Kelapa Gading

Melda Julia Rita, Hadi Wasino — Fri, 22 Dec 2023 00:00:00 +0000

The purpose of this study is to analyze and determine product quality, service quality and brand image on customer satisfaction at Subway Mall Kelapa Gading. The research method used in this study is quantitative descriptive. The sample technique used in this study used Purposive Smapping to determine 108 respondents who had made purchases at Subway Mall Kepala Gading. Data analysis method using Structural Equation Model with data processing using Smart-PLS 3.0. Through several tests, including validity tests, reliability tests, and hypothesis tests. The results showed that product quality does not affect customer satisfaction, service quality also does not have a positive effect on customer satisfaction and on the other hand, brand image has a positive effect on customer satisfaction. Although customer satisfaction can also be influenced by several other factors that are not studied.

Pengaruh Kualitas Produk, Kualitas Pelayanan Dan E-Wom Terhadap Keputusan Menginap Di Whiz Prime Hotel Kelapa Gading Jakarta

Shifa Hayati, Parlagutan Silitonga — Fri, 22 Dec 2023 00:00:00 +0000

This study aims to examine the effect of Product Quality, Service Quality, and Electronic Word Of Mouth (E-WOM) on the decision to stay at Whiz Prime Hotel, type m = quantitative research by distributing questionnaires to Whiz Prime Hotel customers which are then processed using the PLAS-SEM method with the help of PLS Software. The results obtained in this study are Product Quality, Service Quality, and Electronic Word Of Mouth (E-WOM) have a p-value smaller than 0.05. This means that of the three variables tested, all three have a positive and significant influence on the Decision to Stay at Whiz Prime Hotel Kelapa Gading Jakarta.

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI FORQUE DEPOK

Rizky Ardhana, Darwin Raja Unggul Saragih — Fri, 22 Dec 2023 00:00:00 +0000

The purpose of this study is to determine product quality, price perception and location in improving purchasing decisions in Forque Depok. This research uses a quantitative approach in the form of a survey, with 100 customers and 30 respondents tested for validity and reliability. Purposive sampling is used to identify
respondents by distributing questionnaires to customers who have made minimal visits. Instrument measurements with Likert scale refer to variables and research indicators. Research findings show that product quality has a positive and significant effect on purchasing decisions, the same thing happens with price perception. However, the location variable has no effect on the purchase decision variable. These results also show that a combination of three variables significantly influences purchasing decisions.

Pengaruh Kualitas Produk, dan Brand Image Terhadap Kepuasan Pelanggan Dan Repurchase Intention Di Hanamasa Mall Metropolitan Bekasi

Muhammad Hilmi Waliyuddin, Meylani Tuti — Fri, 22 Dec 2023 00:00:00 +0000

This study aims to determine the effect of product quality, and Brand Image, on Customer Satisfaction and Repurchase Intention. Respondents in this study were consumers who had come to Hanamasa Mall Bekasi. The sampling technique used was purposive sampling with 155 respondents. Data analysis used the
Structural Equation Model (SEM) technique with the help of SmartPLS. The results of this study indicate that Product Quality has a significant effect on Customer Satisfaction, and Product Quality has no significant effect on Repurchase Intention. Brand image has a significant effect on customer satisfaction, and brand
image has no significant effect on repurchase intention. Customer satisfaction has a significant influence on repurchase intention.

PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN KEINGINAN UNTUK MEMBELI KEMBALI DI RUMAH KULINER IBU RIO

Trisna Rosta Nova, Meylani Tuti — Fri, 22 Dec 2023 00:00:00 +0000

This study aims to determine the effect of product quality, price perceptions on repurchase intention through satisfaction. The population in this study were buyers at Rio food stalls and by using the purposive sampling technique, a sample of 160 people was obtained. The data analysis technique used is SEM (Structural Equation Model) with the help of SmartPLS 3. The results show that all hypotheses are accepted, meaning that there is an effect of product quality on satisfaction and repurchase intention. There is also the influence of perceived price on satisfaction and repurchase intention. In addition, the results also show that there is an effect of satisfaction on repurchase intention.

PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI HOURS COFFEE AND MORE JAKARTA

Mariyana, Ricky Talumantak — Fri, 22 Dec 2023 00:00:00 +0000

The purpose of this study was to determine the effect of perceived price, product quality, and promotion on purchasing decisions at Hours Coffee And More Jakarta. The sampling technique used was non-probability sampling with purposive sampling method obtained 80 consumers as respondents. The analysis method used is multiple linear regression analysis. The results showed that partially perceived price had no influence on purchasing decisions, partially product quality had a positive influence on purchases, and partially promotion had a promotional influence on purchasing decisions. And simultaneously price perceptions, product quality and promotion have a positive influence on purchasing decisions.

Pengaruh Kualitas Produk, Promosi dan Persepsi Harga terhadap Keputusan Pembelian di Kopi Kren Jakarta

Bintang Maha Putri Yudo Negoro, Hadi Wasino — Fri, 22 Dec 2023 00:00:00 +0000

This research aims to determine the influence of product quality, promotion and price perception on purchasing decisions at Kopi Kren Jakarta. The approach used in this research is a quantitative approach with a total sample size of 160 with the sampling technique used is purposive sampling technique. The measuring tool used in this research is a questionnaire distributed via Google Form. The analysis used includes validity tests, reliability tests, t tests and f tests. The results of the analysis show that: Product quality influences purchasing decisions, promotions and price perceptions also significantly and simultaneously influence purchasing decisions.

Pengaruh Citra Destinasi, Kualitas Pelayanan, dan Promosi Terhadap Keputusan Berkunjung ke Objek Wisata Ecopark Ancol

Heurnius Timotius, Bonifasius MH Nainggolan — Fri, 22 Dec 2023 00:00:00 +0000

The purpose of this study is to determine the influence of the destination image, service quality, and promotion on visiting decisions. The sampling technique used in this research is an accidental sampling technique with quantitative methods. The population in this study were tourists who visited Ecopark Ancol. Sample data was obtained through a questionnaire that had been tested for validity and reliability which was then distributed to Ecopark Ancol visitors. The final data sample used in this research was 100 respondents. This research uses a multiple linear regression analysis method which is processed with the help of
SPSS version 29 software. Based on the analysis of multiple linear regression models, it was discovered that the variables of destination image (X1), service quality (X2) and promotion (X3) had a positive and significant impact on the visit decision (Y) at Ecopark Ancol, both partially and simultaneously

Pengaruh Kualitas Pelayanan, Promosi dan Citra Merek Terhadap Keputusan Pembelian di The Tribrata Dharmawangsa Jakarta

Triyanto, Bonifasius MH Nainggolan — Fri, 22 Dec 2023 00:00:00 +0000

This study aims to determine the role of service quality, price perception, and customer experience on customer satisfaction. The sample technique used in this study is a purposive sample method with the number of respondents to the final sample being 70 people. Based on the sampling method set, the study was conducted through a survey of The Tribrata Dharmawangsa Jakarta consumers who had stayed at least ones. The data analysis method was carried out by multiple linear regression analysis with the help of SPSS software version 25. After going through the examination of classical assumptions in multiple linear regression models, the results showed that service quality had a positive and significant effect on buying decision at The Tribrata Dharmawangsa Jakarta. The same results were also obtained for promotion variables. These two variables together have a significant effect on buying decision. Of the three variables studied, the most dominant service quality factor determines buying decision, followed by promotion and brand image.

Kualitas Pelayanan, Citra Merek Dan Persepsi Harga Terhadap Kepuasan Pelanggan Di Gallery Restoran Hotel Redtop Jakarta

Ivan Novianto, Bonifasius MH Nainggolan — Fri, 22 Dec 2023 00:00:00 +0000

The purpose of this research is to determine the influence of service quality, brand image and price on customer satisfaction. The data analysis method used is multiple linear regression analysis using SPSS 26 software to process the data. This research uses quantitative methods, by distributing questionnaires through surveys given to customers. In this research, a purposive sampling method was used (randomly) with a total of 80 customers who made purchases at the Gallery
Restaurant Redtop Hotel Jakarta. The research results show that service quality (X1) has no effect on customer satisfaction, while brand image (X2) and price (X3) partially have a positive effect on customer satisfaction (Y). The research results also show that these three variables simultaneously have a positive effect on customer satisfaction.

Pengaruh Kepemimpinan, Motivasi Kerja, Disiplin Kerja Terhadap Kinerja Karyawan Di Senayan Avenue By Ottolima

Muhammad Arif Hidayatullah Arif, Efiani — Fri, 22 Dec 2023 00:00:00 +0000

Tujuan Penelitian - Tujuan dari penelitian ini adalah untuk menentukan dan menganalisis pengaruh Kepemimpinan (X1), motivasi kerja (X2), dan disiplin kerja (X3) terhadap Kinerja Karyawan (Y) di Senayan Avenue Jakarta.

Desain/Metodologi/Pendekatan - Populasi dalam penelitian ini terdiri dari seluruh karyawan Senayan Avenue Jakarta pada bulan Maret 2023. Teknik pengambilan sampel yang digunakan adalah probability sampling, dengan metode sampel jenuh untuk memilih 142 responden. Data dikumpulkan menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Analisis melibatkan uji klasik, diikuti oleh Regresi Linear Berganda menggunakan SPSS 29 sebagai alat statistik, serta uji F, uji t, analisis korelasi, dan uji penentuan.

Penelitian menunjukkan bahwa, secara parsial, variabel Kepemimpinan tidak memiliki pengaruh positif terhadap kinerja karyawan. Begitu pula, variabel motivasi kerja tidak memiliki pengaruh positif terhadap kinerja karyawan, namun variabel disiplin kerja memiliki pengaruh positif terhadap kinerja karyawan, meskipun secara parsial. Tapi secara bersama - sama variabel ini memiliki hubungan positif dan mempengaruhi kinerja karyawan di Senayan Avenue Jakarta.

Pengaruh Kompensasi, Motivasi, dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Qomishu

Novantio Putra Rizki Rizki, Chatarina Yunita — Fri, 22 Dec 2023 00:00:00 +0000

Tujuan dari penelitian ini adalah untuk memastikan apakah Kompensasi, Motivasi, dan Disiplin Kerja berdampak pada Kinerja Karyawan PT. Qomishu. Metodologi penelitian ini menggunakan teknik penelitian kuantitatif. Sampel penelitian ini diperoleh dari karyawan PT.Qomishu sebanyak 140 karyawan. Analisis data menggunakan metode regresi linier berganda, pengujuan asumsi klasik, dan pengujian hipotesis. Hasil penelitian yang telah dilaksanakan menunjukkan variabel Kompensasi, Motivasi, dan Disiplin Kerja berpengaruh terhadap Kinerja Karyawan PT. Qomishu.