Pengaruh Suasana dan Persepsi Harga Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Di Pomelo Cafe & Resto Kuningan
Main Article Content
Abstract
This research analysis aims to determine the effect of atmosphere and price perceptions on customer satisfaction through purchasing decisions at Pomelo Café & Resto Kuningan. Quantitative method is the method used in research with a sample of 200 respondents who have come to the research site as the final sample size. Questionnaire distribution was carried out by conducting a survey given to customers at Pomelo Cafe. Then data processing is done using Smart-PLS 3 software with the data analysis method used is PLS-SEM. The results of the study show that: (1) atmosphere has a direct and significant impact on purchasing decisions (2) atmosphere has a direct and significant impact on customer satisfaction (3) atmosphere has an indirect impact on customer satisfaction mediated by purchasing decisions (4) Price perception has an impact on purchasing decisions (5) Price perceptions have an impact on customer satisfaction (6) Price perceptions have an indirect impact on customer satisfaction mediated by purchasing decisions (7) Purchase decisions have an effect on customer satisfaction.
Downloads
Download data is not yet available.
Article Details
Section
Articles
References
Afiani, D. (2019). Pengaruh Suasana Toko Terhadap Keputusan Pembelian Pada Toko Stars. Jurnal Pendidikan Tata Niaga (JPTN), 7(3), 30–38.
Anggraeni, A. R., & Soliha, E. . (2020). Kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian (Studi pada konsumen Kopi Lain Hati Lamper Kota Semarang). Al Tijarah, 6(3), 96. https://doi.org/10.21111/tijarah.v6i3.5612
Anuwichanont, J., & Rajabhat, S. D. (2011). The Impact Of Price Perception On Customer Loyalty In The Airline Context. Journal of Business & Economics Research (JBER), 9(9), 37. https://doi.org/10.19030/jber.v9i9.5646
Badarou, N. S. (2021). Impact of Customer Satisfaction on Purchasing Decision. The International Journal of Business & Management, 9(6), 9–12. https://doi.org/10.24940/theijbm/2021/v9/i6/bm2106-004
Berman, B., Evans, J. R., & Chatterjee, P. (2018). Retail Management. In Retailing Principles (13th ed.). https://doi.org/10.5040/9781501304125.part-004
Cavicchi, A. (2012). Shopper Marketing. How to Increase Purchase Decisions at the Point of Sale. In M. Stahlberg & V. Maila (Eds.), Journal of Consumer Marketing (Vol. 29, Issue 1). https://doi.org/10.1108/07363761211193064
Chapman, J., & Wahlers, R. (1999). A Revision and Empirical Test of the Extended Price-Perceived Quality Model. Journal of Marketing Theory and Practice, 7(3), 53–64. https://doi.org/10.1080/10696679.1999.11501840
Churchill, G. A., Surprenant, T., & Surprenant, C. (1982). Investigation Into Customer the Determinants of Satisfaction. Journal of Marketing Research, 19(4), 491–504. http://www.jstor.org/stable/3151722 .
Collin, F., Gerard, P., Leonard, A., Masekanya, J.-P., & Charlier, R. (2006). Study of the soil–atmosphere moisture exchanges through convective drying tests in non-isothermal conditions Pierre. International Journal for Numerical and Analytical Methods in Geomechanics, 30(13), 1303–1336. https://doi.org/10.1002/nag
Dewi, M. P. (2020). Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan Dimediasi Kepuasan Konsumen Pada RM. Wongsolo Malang. Iqtishoduna, 16(2), 167–190. https://doi.org/10.18860/iq.v16i2.9242
Donovan, R. J., & Rossiter, J. R. (1982). Store Atmosphere : An environmental psychology approach. In Journal of Retailing: Vol. 58(1) (pp. 34–57).
Gilbert, D. (2003). Retail Marketing Management, 2nd edition. 457.
Haitao, N. (2022). Analysis of Price Perception , Purchase Interest and Marketing Performance on Purchase Decision. Journal of Digital Business Management, 3(4), 693–702. https://doi.org/https://doi.org/10.31933/dijdbm.v3i4
Hasan, I. F. (2022). Analisis Pengaruh Kualitas Produk, Harga Dan Suasana Toko Terhadap Kepuasan Dan Loyalitas Pelanggan Pada Coffee Shop (Non Franchise). Braz Dent J., 33(1), 1–12.
Hazrati Havidz, H. B., & Mahaputra, M. R. (2020). BRAND IMAGE AND PURCHASING DECISION: ANALYSIS OF PRICE PERCEPTION AND PROMOTION (LITERATURE REVIEW OF MARKETING MANAGEMENT). Journal of Economics, Finance & Accounting, 1(2), 358–372. https://doi.org/10.38035/DIJEFA
Howard, J. A., & Sheth, J. N. (1970). The Theory of Buyer Behavior . by John A . Howard ; Jagdish N . Sheth Review by : George H . Haines , Jr . Journal of the American Statistical Association , Vol . 65 , No . 331 ( Sep ., 1970 ), pp . 1406-1407. Journal of the American Statistical Association, 65(331), 1406–1407.
Jahroni, Sinambela, E. A., Mardikaningsih, R., & Darmawan, D. (2021). Pengaruh Citra Toko, Suasana Toko dan Harga Terhadap Keputusan Pembelian. Jurnal Pendidikan Tambusai, 5(3), 10234–10241.
Jamaludin, A., Arifin, Z., & Hidayat, K. (2015). Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian (Survei Pada Pelanggan Aryka Shop Di Kota Malang). Jurnal Administrasi Bisnis (JAB)|Vol, 21(1). www.antaranews.com
Janiszewski, C., & Lichtenstein, D. R. (1999). A range theory account of price perception. Journal of Consumer Research, 25(4), 353–368. https://doi.org/10.1086/209544
Kartika Yudha, I. P. G. M., & Suprapti, N. W. S. (2018). Pengaruh Atmosfer Toko Dan Daya Tarik Promosi Penjualan Terhadap Kepuasan Pelanggan Dan Niat Beli Ulang (Di Matahari Mall Bali Galeria Kuta). E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 7, 1803. https://doi.org/10.24843/eeb.2018.v07.i07.p02
Khan, M. (2006). CONSUMER BEHAVIOR AND ADVETISING MANAGEMENT (Vol. 4, Issue 1). New Age International.
Kotler, Philip and Armstrong, G. (2015). Marketing An Introduction. In Neurobiology of Brain Disorders (12th ed.). http://linkinghub.elsevier.com/retrieve/pii/B978012398270400001X
Kotler, P., & Amstrong, G. (2017). Marketing: An introduction. Thirteenth Edition. In Pearson.
Kotler, P., & Armstrong, G. (2012). Principles of Maketing. Principles of Marketing 12e, 140.
Kotler, P., & Armstrong, G. (2017). Principles of Marketing, Seventeenth Edition. In Pearson.
Kotler, P., & Keller, K. L. (2008). Marketing Management. Ebook of Marketing Management 13th Edition, 1, 662.
Kotler, P., & Keller, K. L. (2012). Management marketing. In Agrekon (14th ed., Vol. 11, Issue 1). https://doi.org/10.1080/03031853.1972.9523871
Kotler, P., & Keller, K. L. (2016). Marketing Management. In Pearson Education (15e Global).
Krisjayanti, M., & Hermani, A. (2018). Pengaruh Suasana Toko Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan (Studi Kasus Pada Pelanggan Icos Cafe). Jurnal Ilmu Administrasi Bisnis, 7(3), 226–236.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). LAMB/HAIR/MCDANIEL: MKTG7 (Student Ed). Mike Schenk.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2016). LAMB+HAIR+McDANIEL - MKTG10 - PRINCIPLE OF MARKETING.
Lee, S., Illia, A., & Lawson-Body, A. (2011). Perceived price fairness of dynamic pricing. Industrial Management and Data Systems, 111(4), 531–550. https://doi.org/10.1108/02635571111133533
Levy, M., & Weitz, B. (2019). RETAILING MANAGEMENT. 1–11.
Lichtenstein, R. D., Nancy, M., Ridgway, & Netemeyer, R. G. (1993). Price Perception and Consumer Shopping Behavior. Journal of Marketing Research, 624(1), 139–155. https://doi.org/10.1177/0002716209334470
Listiono, F. I. S., & Sugiarto, S. (2015). Pengaruh Store Atmosphere Terhadap Loyalitas Konsumen Dengankepuasan Konsumen Sebagai Variabel Intervening Di Libreria Eaterysurabaya. Jurnal Manajemen Pemasaran PETRA, 1(1), 1–9.
Madjid, R. (2014). The Influence Store Atmosphere Towards Customer Emotions and Purchase Decisions. International Journal of Humanities and Social Science Invention, 3(10), 11–19.
Michael, Sarah, & Matthew, C. (2004). INTERNATIONAL RETAIL MARKETING - A CASE STUDY APPROACH (M. Bruce, C. M. Moore, & G. Birtwistle (eds.)). https://www.ptonline.com/articles/how-to-get-better-mfi-results
Montung, P., Sepang, J., & Adare, D. (2015). Pengaruh Kualitas Produk, Kualitas Layanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Di Restoran Kawan Baru. Jurnal Berkala Ilmiah Efisiensi, 15(5), 678–689.
Munnukka, J. (2008). Customers’ purchase intentions as a reflection of price perception. Journal of Product and Brand Management, 17(3), 188–196. https://doi.org/10.1108/10610420810875106
Murray, J., Teller, C., & Elms, J. (2019). Examining store atmosphere appraisals using parallel approaches from the aesthetics literature. Journal of Marketing Management, 35(9–10), 916–939. https://doi.org/10.1080/0267257X.2019.1618365
Oliver, R. L. (2010). Satisfaction - a behavioral perspective on the consumer (2nd ed.). Routledge. https://www.ptonline.com/articles/how-to-get-better-mfi-results
Ostrom, A., & Iacobucci, D. (1993). Consumer Trade-Ofts and the. Oliver.
Peng, L. Y., & Wang, Q. (2006). Impact of Relationship Marketing Tactics (RMTs) on Switchers and Stayers in a Competitive Service Industry. Journal of Marketing Management, 22(1–2), 25–59. https://doi.org/10.1362/026725706776022263
Peter, J. P., & Olson, J. C. (2010). Consumer Behavior And Marketing Strategy, Ninth Edition. In Mc Graw (9th ed.). McGraw-Hill/Irwin.
Peter, J. P., & Olson, J. C. (2014). Perilaku Konsumen & Strategi Pemasaran (M. Masykur (ed.); edisi 9). Icuk Rangga Bawono.
Putro, C. H., & Nurmahdi, A. (2020). Analysis of Purchase Decision and its Impacts towards Honda Beat Motorcycle’s Customer Satisfaction Viewed through Product Quality and Price Perception Variables at Tangerang City Area. International Journal of Innovative Science and Research Technology, 5(6), 1222–1229. https://doi.org/10.38124/ijisrt20jun1012
Ramdhani, B., & Nainggolan, B. M. (2022). The Influence of Brand Image and Price Perception on Customer Satisfaction Through Purchasing Decisions at Richeese Kemang Factory South Jakarta. Sinomika Journal | Volume, 1(3), 321–340. https://doi.org/10.54443/sinomika.v1i3.272
Rooroh, C., Moniharapon, S., & Loindong, S. (2020). Pengaruh Suasana Cafe, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan (Studi Pada Cafe Casa De Wanea Manado). Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 8(4), 130–139.
Schiffman, L. G., & Wisenblit, J. L. (2015). Consumer Behavior, Eleventh Edition. In Consumer Behavior (Issue 6).
Shihab, M. S., & Cahya, N. (2018). Pengaruh Persepsi Harga, Kualitas Produk, Citra Merek, dan Layanan Purna Jual Terhadap Keputusan Pembelian dan Dampaknya Terhadap Kepuasan Pelanggan Smartphone Asus Studi Kasus di PT. Datascrip. Jemi, 1(01), 34–46.
Shin, C.-S., Hwang, G.-S., Lee, H.-W., & Cho, S.-R. (2015). The Impact of Korean Franchise Coffee Shop Service Quality and Atmosphere on Customer Satisfaction and Loyalty. The East Asian Journal of Business Management, 5(4), 47–57. https://doi.org/10.13106/eajbm.2015.vol5.no4.47.
Sugiyono. (2019). METODE PENELITIAN KUANTITATIF KUALITATIF dan R&D (M. Dr. Ir. Sutopo, S. Pd (ed.)). ALFABETA, cv.
Supriyat Dinata, M., & Khasanah, I. (2022). Pengaruh Persepsi Harga, Persepsi Kualitas Produk Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Eden International Daily Food, Semarang. Diponegoro Journal of Management, 11(1), 1–9. https://ejournal3.undip.ac.id/index.php/djom/index
Tirtayasa, S., Lubis, A. P., & Khair, H. (2021). Keputusan Pembelian: Sebagai Variabel Mediasi Hubungan Kualitas Produk dan Kepercayaan terhadap Kepuasan Konsumen. Jurnal Inspirasi Bisnis Dan Manajemen, 5(1), 67. https://doi.org/10.33603/jibm.v5i1.4929
Wariki, G., Mananeke, L., & Tawas, H. (2015). Pengaruh Bauran Promosi, Persepsi Harga Dan Lokasi Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Perumahan Tamansari Metropolitan Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(2), 1073–1085. https://doi.org/10.35794/emba.v3i2.9286
Zamzami, B. (2022). the Effect of Product Quality and Price Perception on Customer Satisfaction on Somethinc Products. International Journal Management and Economic, 1(2), 54–61. https://doi.org/10.56127/jaemb.v1i2.239
Zeithaml, V. A. (1988). Antithymocyte globulin reacts with many normal human cell types. Journal of Marketing, 52(5). https://doi.org/10.1182/blood.v62.5.1047.1047
Anggraeni, A. R., & Soliha, E. . (2020). Kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian (Studi pada konsumen Kopi Lain Hati Lamper Kota Semarang). Al Tijarah, 6(3), 96. https://doi.org/10.21111/tijarah.v6i3.5612
Anuwichanont, J., & Rajabhat, S. D. (2011). The Impact Of Price Perception On Customer Loyalty In The Airline Context. Journal of Business & Economics Research (JBER), 9(9), 37. https://doi.org/10.19030/jber.v9i9.5646
Badarou, N. S. (2021). Impact of Customer Satisfaction on Purchasing Decision. The International Journal of Business & Management, 9(6), 9–12. https://doi.org/10.24940/theijbm/2021/v9/i6/bm2106-004
Berman, B., Evans, J. R., & Chatterjee, P. (2018). Retail Management. In Retailing Principles (13th ed.). https://doi.org/10.5040/9781501304125.part-004
Cavicchi, A. (2012). Shopper Marketing. How to Increase Purchase Decisions at the Point of Sale. In M. Stahlberg & V. Maila (Eds.), Journal of Consumer Marketing (Vol. 29, Issue 1). https://doi.org/10.1108/07363761211193064
Chapman, J., & Wahlers, R. (1999). A Revision and Empirical Test of the Extended Price-Perceived Quality Model. Journal of Marketing Theory and Practice, 7(3), 53–64. https://doi.org/10.1080/10696679.1999.11501840
Churchill, G. A., Surprenant, T., & Surprenant, C. (1982). Investigation Into Customer the Determinants of Satisfaction. Journal of Marketing Research, 19(4), 491–504. http://www.jstor.org/stable/3151722 .
Collin, F., Gerard, P., Leonard, A., Masekanya, J.-P., & Charlier, R. (2006). Study of the soil–atmosphere moisture exchanges through convective drying tests in non-isothermal conditions Pierre. International Journal for Numerical and Analytical Methods in Geomechanics, 30(13), 1303–1336. https://doi.org/10.1002/nag
Dewi, M. P. (2020). Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan Dimediasi Kepuasan Konsumen Pada RM. Wongsolo Malang. Iqtishoduna, 16(2), 167–190. https://doi.org/10.18860/iq.v16i2.9242
Donovan, R. J., & Rossiter, J. R. (1982). Store Atmosphere : An environmental psychology approach. In Journal of Retailing: Vol. 58(1) (pp. 34–57).
Gilbert, D. (2003). Retail Marketing Management, 2nd edition. 457.
Haitao, N. (2022). Analysis of Price Perception , Purchase Interest and Marketing Performance on Purchase Decision. Journal of Digital Business Management, 3(4), 693–702. https://doi.org/https://doi.org/10.31933/dijdbm.v3i4
Hasan, I. F. (2022). Analisis Pengaruh Kualitas Produk, Harga Dan Suasana Toko Terhadap Kepuasan Dan Loyalitas Pelanggan Pada Coffee Shop (Non Franchise). Braz Dent J., 33(1), 1–12.
Hazrati Havidz, H. B., & Mahaputra, M. R. (2020). BRAND IMAGE AND PURCHASING DECISION: ANALYSIS OF PRICE PERCEPTION AND PROMOTION (LITERATURE REVIEW OF MARKETING MANAGEMENT). Journal of Economics, Finance & Accounting, 1(2), 358–372. https://doi.org/10.38035/DIJEFA
Howard, J. A., & Sheth, J. N. (1970). The Theory of Buyer Behavior . by John A . Howard ; Jagdish N . Sheth Review by : George H . Haines , Jr . Journal of the American Statistical Association , Vol . 65 , No . 331 ( Sep ., 1970 ), pp . 1406-1407. Journal of the American Statistical Association, 65(331), 1406–1407.
Jahroni, Sinambela, E. A., Mardikaningsih, R., & Darmawan, D. (2021). Pengaruh Citra Toko, Suasana Toko dan Harga Terhadap Keputusan Pembelian. Jurnal Pendidikan Tambusai, 5(3), 10234–10241.
Jamaludin, A., Arifin, Z., & Hidayat, K. (2015). Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian (Survei Pada Pelanggan Aryka Shop Di Kota Malang). Jurnal Administrasi Bisnis (JAB)|Vol, 21(1). www.antaranews.com
Janiszewski, C., & Lichtenstein, D. R. (1999). A range theory account of price perception. Journal of Consumer Research, 25(4), 353–368. https://doi.org/10.1086/209544
Kartika Yudha, I. P. G. M., & Suprapti, N. W. S. (2018). Pengaruh Atmosfer Toko Dan Daya Tarik Promosi Penjualan Terhadap Kepuasan Pelanggan Dan Niat Beli Ulang (Di Matahari Mall Bali Galeria Kuta). E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 7, 1803. https://doi.org/10.24843/eeb.2018.v07.i07.p02
Khan, M. (2006). CONSUMER BEHAVIOR AND ADVETISING MANAGEMENT (Vol. 4, Issue 1). New Age International.
Kotler, Philip and Armstrong, G. (2015). Marketing An Introduction. In Neurobiology of Brain Disorders (12th ed.). http://linkinghub.elsevier.com/retrieve/pii/B978012398270400001X
Kotler, P., & Amstrong, G. (2017). Marketing: An introduction. Thirteenth Edition. In Pearson.
Kotler, P., & Armstrong, G. (2012). Principles of Maketing. Principles of Marketing 12e, 140.
Kotler, P., & Armstrong, G. (2017). Principles of Marketing, Seventeenth Edition. In Pearson.
Kotler, P., & Keller, K. L. (2008). Marketing Management. Ebook of Marketing Management 13th Edition, 1, 662.
Kotler, P., & Keller, K. L. (2012). Management marketing. In Agrekon (14th ed., Vol. 11, Issue 1). https://doi.org/10.1080/03031853.1972.9523871
Kotler, P., & Keller, K. L. (2016). Marketing Management. In Pearson Education (15e Global).
Krisjayanti, M., & Hermani, A. (2018). Pengaruh Suasana Toko Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan (Studi Kasus Pada Pelanggan Icos Cafe). Jurnal Ilmu Administrasi Bisnis, 7(3), 226–236.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). LAMB/HAIR/MCDANIEL: MKTG7 (Student Ed). Mike Schenk.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2016). LAMB+HAIR+McDANIEL - MKTG10 - PRINCIPLE OF MARKETING.
Lee, S., Illia, A., & Lawson-Body, A. (2011). Perceived price fairness of dynamic pricing. Industrial Management and Data Systems, 111(4), 531–550. https://doi.org/10.1108/02635571111133533
Levy, M., & Weitz, B. (2019). RETAILING MANAGEMENT. 1–11.
Lichtenstein, R. D., Nancy, M., Ridgway, & Netemeyer, R. G. (1993). Price Perception and Consumer Shopping Behavior. Journal of Marketing Research, 624(1), 139–155. https://doi.org/10.1177/0002716209334470
Listiono, F. I. S., & Sugiarto, S. (2015). Pengaruh Store Atmosphere Terhadap Loyalitas Konsumen Dengankepuasan Konsumen Sebagai Variabel Intervening Di Libreria Eaterysurabaya. Jurnal Manajemen Pemasaran PETRA, 1(1), 1–9.
Madjid, R. (2014). The Influence Store Atmosphere Towards Customer Emotions and Purchase Decisions. International Journal of Humanities and Social Science Invention, 3(10), 11–19.
Michael, Sarah, & Matthew, C. (2004). INTERNATIONAL RETAIL MARKETING - A CASE STUDY APPROACH (M. Bruce, C. M. Moore, & G. Birtwistle (eds.)). https://www.ptonline.com/articles/how-to-get-better-mfi-results
Montung, P., Sepang, J., & Adare, D. (2015). Pengaruh Kualitas Produk, Kualitas Layanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Di Restoran Kawan Baru. Jurnal Berkala Ilmiah Efisiensi, 15(5), 678–689.
Munnukka, J. (2008). Customers’ purchase intentions as a reflection of price perception. Journal of Product and Brand Management, 17(3), 188–196. https://doi.org/10.1108/10610420810875106
Murray, J., Teller, C., & Elms, J. (2019). Examining store atmosphere appraisals using parallel approaches from the aesthetics literature. Journal of Marketing Management, 35(9–10), 916–939. https://doi.org/10.1080/0267257X.2019.1618365
Oliver, R. L. (2010). Satisfaction - a behavioral perspective on the consumer (2nd ed.). Routledge. https://www.ptonline.com/articles/how-to-get-better-mfi-results
Ostrom, A., & Iacobucci, D. (1993). Consumer Trade-Ofts and the. Oliver.
Peng, L. Y., & Wang, Q. (2006). Impact of Relationship Marketing Tactics (RMTs) on Switchers and Stayers in a Competitive Service Industry. Journal of Marketing Management, 22(1–2), 25–59. https://doi.org/10.1362/026725706776022263
Peter, J. P., & Olson, J. C. (2010). Consumer Behavior And Marketing Strategy, Ninth Edition. In Mc Graw (9th ed.). McGraw-Hill/Irwin.
Peter, J. P., & Olson, J. C. (2014). Perilaku Konsumen & Strategi Pemasaran (M. Masykur (ed.); edisi 9). Icuk Rangga Bawono.
Putro, C. H., & Nurmahdi, A. (2020). Analysis of Purchase Decision and its Impacts towards Honda Beat Motorcycle’s Customer Satisfaction Viewed through Product Quality and Price Perception Variables at Tangerang City Area. International Journal of Innovative Science and Research Technology, 5(6), 1222–1229. https://doi.org/10.38124/ijisrt20jun1012
Ramdhani, B., & Nainggolan, B. M. (2022). The Influence of Brand Image and Price Perception on Customer Satisfaction Through Purchasing Decisions at Richeese Kemang Factory South Jakarta. Sinomika Journal | Volume, 1(3), 321–340. https://doi.org/10.54443/sinomika.v1i3.272
Rooroh, C., Moniharapon, S., & Loindong, S. (2020). Pengaruh Suasana Cafe, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan (Studi Pada Cafe Casa De Wanea Manado). Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 8(4), 130–139.
Schiffman, L. G., & Wisenblit, J. L. (2015). Consumer Behavior, Eleventh Edition. In Consumer Behavior (Issue 6).
Shihab, M. S., & Cahya, N. (2018). Pengaruh Persepsi Harga, Kualitas Produk, Citra Merek, dan Layanan Purna Jual Terhadap Keputusan Pembelian dan Dampaknya Terhadap Kepuasan Pelanggan Smartphone Asus Studi Kasus di PT. Datascrip. Jemi, 1(01), 34–46.
Shin, C.-S., Hwang, G.-S., Lee, H.-W., & Cho, S.-R. (2015). The Impact of Korean Franchise Coffee Shop Service Quality and Atmosphere on Customer Satisfaction and Loyalty. The East Asian Journal of Business Management, 5(4), 47–57. https://doi.org/10.13106/eajbm.2015.vol5.no4.47.
Sugiyono. (2019). METODE PENELITIAN KUANTITATIF KUALITATIF dan R&D (M. Dr. Ir. Sutopo, S. Pd (ed.)). ALFABETA, cv.
Supriyat Dinata, M., & Khasanah, I. (2022). Pengaruh Persepsi Harga, Persepsi Kualitas Produk Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Eden International Daily Food, Semarang. Diponegoro Journal of Management, 11(1), 1–9. https://ejournal3.undip.ac.id/index.php/djom/index
Tirtayasa, S., Lubis, A. P., & Khair, H. (2021). Keputusan Pembelian: Sebagai Variabel Mediasi Hubungan Kualitas Produk dan Kepercayaan terhadap Kepuasan Konsumen. Jurnal Inspirasi Bisnis Dan Manajemen, 5(1), 67. https://doi.org/10.33603/jibm.v5i1.4929
Wariki, G., Mananeke, L., & Tawas, H. (2015). Pengaruh Bauran Promosi, Persepsi Harga Dan Lokasi Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Perumahan Tamansari Metropolitan Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(2), 1073–1085. https://doi.org/10.35794/emba.v3i2.9286
Zamzami, B. (2022). the Effect of Product Quality and Price Perception on Customer Satisfaction on Somethinc Products. International Journal Management and Economic, 1(2), 54–61. https://doi.org/10.56127/jaemb.v1i2.239
Zeithaml, V. A. (1988). Antithymocyte globulin reacts with many normal human cell types. Journal of Marketing, 52(5). https://doi.org/10.1182/blood.v62.5.1047.1047