Citra Destinasi dan Persepsi Harga Sebagai Prediktor Kepuasan Wisatawan
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Abstract
This study explores the effect of destination image and perceived price on tourist satisfaction at Wiladatika Recreation Park. Adopting a descriptive quantitative approach, data were gathered through questionnaires administered to 100 purposively selected respondents who had previously visited the park. The collected data were then analyzed using multiple regression analysis. The findings revealed that both destination image and price perception partially and simultaneously affected tourist satisfaction at the park.
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References
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Wiwin, I. W. (2018). Pengaruh Harga Terhadap Kepuasan Wisatawan dalam Industri Pariwisata. Pariwisata Budaya Jurnal Ilmiah Agama Dan Budaya, 3(2), 72. https://doi.org/DOI: 10.25078/pba.v3i2.601
Yosandri, B. J., & Eviana, N. (2022). Peningkatan Keputusan Berkunjung Wisatawan Melalui Pengembangan Citra Destinasi dan Aksesibilitas di Lembah Tepus Bogor Tambahkan. International Journal of Tourism and Education, 7(1), 1–23. https://ejournal.asaindo.ac.id/index.php/eduturisma/article/download/1269/783
Alzoubi, H., Alshurideh, M., Kurdi, B. Al, & Inairat, M. (2020). Do perceived service value, quality, price fairness and service recovery shape customer satisfaction and delight? A practical study in the service telecommunication context. Uncertain Supply Chain Management, 8(3), 579–588. https://doi.org/10.5267/j.uscm.2020.2.005
Andreas, A., & Tunjungsari, H. K. (2019). Pengaruh Citra Destinasi Dan Perceived Value Terhadap Loyalitas Wisatawan Melalui Kepuasan Wisatawan. Jurnal Manajerial Dan Kewirausahaan, 1(1). https://doi.org/https://doi.org/10.24912/jmk.v1i1.2791
Asadi, A., Pool, J. K., & Jalilvand, M. R. (2014). The effect of perceived price fairness through satisfaction and loyalty on international tourists; price acceptance of Islamic-Iranian art products. Education, Business and Society: Contemporary Middle Eastern Issues, 7(4), 201–215. https://doi.org/10.1108/EBS-10-2013-0045
Cam, T. T. A. (2011). Explaining Tourists Satisfaction and Intention To Revisit Nha Trang , Viet Nam (Issue May). The Norwegian College of Fishery Science University of Tromso Norway & Nha Trang University Vietnam.
Caroline, C. (2021). Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Dan Behavioral Intention. Profit: Jurnal Administrasi Bisnis, 15(2), 72–80.
Çetı̇nkaya, M. Y., & Öter, Z. (2016). Role of tour guides on tourist satisfaction level in guided tours and impact on re-visiting Intention: a research in Istanbul. European Journal of Tourism, Hospitality and Recreation, 7(1), 40–54. https://doi.org/10.1515/ejthr-2016-0005
Çoban, S. (2012). 9. Coban 2012 -The_Effects_of_the_Image_of_Destination.pdf. 29(2), 222–232.
Daffa, K. Van, & Ratnasari, I. (2022). Pengaruh Citra Destinasi dan Promosi Terhadap Kepuasan Wisatawan di Puncak Sempur Kabupaten Karawang. Jurnal Ilmiah Wahana Pendidikan, 8(1), 362–372. https://doi.org/10.5281/zenodo.5847407
Faradila, N. E., Widiarto, S., & Arsyad, M. (2021). Pengaruh Lokasi dan Harga Terhadap Kepuasan Wisatawan di Gua Sunyaragi Cirebon. Jurnal EDUTURISMA, 6(1), 79.
Ghozali, I. (2006). Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Badan Penerbit UNDIP.
Hapsara, O., & Ahmadi, A. (2022). Analisis Keputusan Berkunjung Melalui Minat Berkunjung: Citra Destinasi Dan Aksesibilitas Pada Geopark Merangin Jambi. Jurnal Manajemen Terapan Dan Keuangan, 11(01), 64–76. https://doi.org/10.22437/jmk.v11i01.14802
Hidayatullah, S., Windhyastiti, I., Patalo, R. G., & Rachmawati, I. K. (2020). Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo. Jurnal Manajemen Dan Kewirausahaan, 8(1). https://doi.org/10.26905/jmdk.v8i1.4246
Jeaheng, Y., Al-Ansi, A., & Han, H. (2020). Impacts of Halal-friendly services, facilities, and food and Beverages on Muslim travelers’ perceptions of service quality attributes, perceived price, satisfaction, trust, and loyalty. Journal of Hospitality Marketing and Management, 29(7), 787–811. https://doi.org/10.1080/19368623.2020.1715317
Jenkins, O. H. (1999). Understanding and measuring tourist destination images. International Journal of Tourism Research, 1(1), 1–15. https://doi.org/10.1002/(sici)1522-1970(199901/02)1:1<1::aid-jtr143>3.3.co;2-c
Puh, B. (2014). Destination Image and Tourism Satisfaction: The Case of a Mediterranean Destination. Mediterranean Journal of Social Sciences, 5(13). https://doi.org/10.5901/mjss.2014.v5n13p0538
Putra, K. A. G. K., & Seminari, N. K. (2020). Kualitas Produk, Kualitas Layanan, Dan Kewajaran Harga Berpengaruh Terhadap Kepuasan Pelanggan the Old Champ Cafe. E-Jurnal Manajemen Universitas Udayana, 9(10), 3423. https://doi.org/10.24843/ejmunud.2020.v09.i10.p01
Safitri, I., Ramdan, A. M., & Sunarya, E. (2020). Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan. Jurnal Ilmu Manajemen, 8(3), 734. https://doi.org/10.26740/jim.v8n3.p734-741
Truong, T. H., & Foster, D. (2006). Using HOLSAT to evaluate tourist satisfaction at destinations: The case of Australian holidaymakers in Vietnam. Tourism Management, 27(5), 842–855. https://doi.org/10.1016/j.tourman.2005.05.008
Wiwin, I. W. (2018). Pengaruh Harga Terhadap Kepuasan Wisatawan dalam Industri Pariwisata. Pariwisata Budaya Jurnal Ilmiah Agama Dan Budaya, 3(2), 72. https://doi.org/DOI: 10.25078/pba.v3i2.601
Yosandri, B. J., & Eviana, N. (2022). Peningkatan Keputusan Berkunjung Wisatawan Melalui Pengembangan Citra Destinasi dan Aksesibilitas di Lembah Tepus Bogor Tambahkan. International Journal of Tourism and Education, 7(1), 1–23. https://ejournal.asaindo.ac.id/index.php/eduturisma/article/download/1269/783