MENINGKATKAN KREATIFITAS DALAM BERWIRAUSAHA MAHASISWA DI MASA PANDEMIK COVID-19

Abstract

The purpose of this research is to find out and analyze about increasing creativity in student entrepreneurship during pandemic covid-19. This research is a quantitative research with a survey approach. The sampling technique used purposive sampling to decide 247 respondents. Collecting data using accidental techniques using a questionnaire that has been tested for validity and reliability. The method of data analysis was carried out with the Structural Equation Model. The result of the research shows that self-efficacy gives significant influence toward motivation by t-value 12.03, self-efficacy gives significant influence toward creativity by t-value 2.88, while motivation give significant influence toward creativity by t -value 2.90, and self-efficacy gives indirect influence to creativity throught motivation with t-value 3.00. The theoretical implication that can be conveyed is that the development of concepts and models in this study contributes to the science of entrepreneurship that self-efficacy, motivation and creativity have a positive influence on student entrepreneurship during the covid-19 pandemic. Contribution of this study to demonstrate the effect of general self-efficacy. Further understanding is obtained from how respondents can use these concepts to provide responses about self-efficacy that can affect motivation and creativity. The difference between this research and previous research is in the object of the research variable, as well as using a different theory or reference from further research.